
Best Burberry Perfumes in the UAE
Article Summary: Burberry has been dressing Britain since Thomas Burberry founded the house in 1856, and its fragrances, made under an exclusive license with Coty since 2017, bottle that trench-coat identity: berries in the rain, cedar forests, vanilla with weather behind it. This guide covers the six Burberry fragrances worth knowing in the UAE, with verified prices, and the MOJ interpretations where we make one, from AED 32.
- Six Burberry icons covered: Her, Her Eau de Parfum Intense, Hero, Goddess, Mr. Burberry and My Burberry.
- Burberry Goddess won the 2024 Fragrance Foundation Fragrance of the Year for women's prestige.
- Francis Kurkdjian, the nose behind Baccarat Rouge 540, created Burberry Her and My Burberry.
- UAE prices run from about AED 180 for discounted Mr. Burberry to AED 725 for the new Her Intense.
- MOJ currently interprets two Burberry styles, Mrs Berry Intense and MR Bery, from AED 32.
| Burberry original | Year | UAE price | MOJ route | From (AED) |
|---|---|---|---|---|
| Burberry Her | 2018 | From AED 500 / 50ml | Mrs Berry Intense (closest style) | 32 |
| Her Eau de Parfum Intense | 2024 | AED 525-725 / 100ml | Mrs Berry Intense | 32 |
| Hero (EDT / EDP) | 2021 / 2022 | AED 255-590 / 100ml | No MOJ version yet | - |
| Goddess | 2023 | AED 375-660 / 100ml | Vanilla styles at MOJ | - |
| Mr. Burberry | 2016 | From AED 180 / 100ml | MR Bery | 42 |
| My Burberry | 2014 | AED 700 / 90ml | Floral styles at MOJ | - |
Burberry's perfumes smell the way the trench coat looks: British weather turned into a point of pride. Thomas Burberry founded the house in 1856 and invented gabardine, the fabric that kept soldiers dry; since 2017 the fragrances have been made under an exclusive long-term license with Coty, and they keep hiring serious noses, including Francis Kurkdjian of Baccarat Rouge 540 fame. This guide is honest about our side too: MOJ currently interprets two Burberry styles, both in our Burberry inspired collection, and for the rest we point you to the closest MOJ lanes rather than pretend. Verified UAE prices throughout, from September 2026.
The Best Burberry Perfumes, With the MOJ Routes
1. Burberry Her
Burberry Her (2018, perfumer Francis Kurkdjian) made London taste like berries: blackcurrant, blueberry and raspberry over jasmine and violet, dried down with amber and musk, in what Kurkdjian described as an airy gourmand. It sells from about AED 500 per 50ml at UAE retailers when stocked.
- Top: red and dark berries
- Heart: jasmine, violet
- Base: dry amber, musk
Our closest style is Mrs Berry Intense from AED 32, built on the same strawberry-forward DNA as the newer Intense below; if the berry-gourmand lane is yours, our best sweet perfumes guide maps the rest of it.
2. Her Eau de Parfum Intense
Her Eau de Parfum Intense (2024) is the current flagship of the Her family, replacing the discontinued 2019 Intense: wild strawberry poured over orange blossom on a clean Ambroxan base, jammier and louder than the original Her. AED 525 to 725 per 100ml in the UAE depending on retailer and version.
- Top: wild strawberry
- Heart: orange blossom
- Base: Ambroxan
The MOJ version, Mrs Berry Intense, starts at AED 32 and follows this exact style. Date nights, gifting and anyone whose sweet tooth runs to jam rather than sugar.
3. Hero
Hero (EDT 2021, EDP 2022, perfumer Aurelien Guichard) is Burberry's modern masculine, fronted by a horse and rider galloping through the campaign: the EDT rides bergamot over a trio of Atlas, Virginia and Himalayan cedarwood with juniper and black pepper, while the richer EDP adds pine needles and benzoin. In the UAE the EDT runs about AED 255 to 380 per 100ml and the EDP AED 420 to 590.
- Top: bergamot
- Heart: juniper, black pepper
- Base: Atlas, Virginia and Himalayan cedarwood
We do not make a Hero version yet; the closest MOJ lanes are the woody aromatics in our men's collection, and Hero sits on our product wishlist.
4. Goddess
Goddess (2023, perfumer Amandine Clerc-Marie) is the awarded one: a trio of vanillas, infusion, caviar and absolute, lifted by Provence lavender, and winner of the 2024 Fragrance Foundation Fragrance of the Year for women's prestige. In the UAE it runs about AED 375 to 660 per 100ml depending on retailer.
- Top: vanilla infusion
- Heart: lavender
- Base: vanilla caviar, vanilla absolute
No MOJ Goddess yet either, and we will not pretend otherwise; vanilla lovers should start with our best vanilla perfumes guide, where the same craving is served from AED 26.
5. Mr. Burberry
Mr. Burberry (2016, credited to perfumer Francis Kurkdjian) bottles the trench coat literally: the cap is weighted like the coat's horn-look buttons and the neck wears a knot of English-woven gabardine. Inside, grapefruit and tarragon open onto birch leaf and cedar, with vetiver and guaiac wood underneath. Heavily discounted locally, from about AED 180 per 100ml EDT.
- Top: grapefruit, cardamom, tarragon, mint
- Heart: cedar, birch leaf, nutmeg, lavender
- Base: vetiver, guaiac wood, sandalwood, amberwood, benzoin, oakmoss
The MOJ version, MR Bery, starts at AED 42. Office days, spring evenings and the man who wants British polish without the import maths.
6. My Burberry
My Burberry (2014, created by Francis Kurkdjian with then creative director Christopher Bailey) was built on one image: a London garden after the rain. Sweet pea and bergamot over geranium, freesia and quince, with rose underneath, at AED 700 per 90ml in the UAE.
- Top: sweet pea, bergamot
- Heart: geranium, freesia, quince
- Base: rose
No direct MOJ version; the nearest lanes are the fresh florals in our women's collection and the mood in our romantic perfumes guide.
Original or Inspired: How to Decide
Burberry is quietly one of the best-value designer houses in the UAE: the discount market runs deep, and Mr. Burberry at AED 180 or Hero EDT at AED 255 are legitimately fair prices for what is in the bottle. Where MOJ earns its place is daily-wear economics and honesty: our two Burberry interpretations start at AED 32, are labelled inspired, and this guide told you plainly where we do not have a version rather than stretching a claim. Try ours first in the styles we make; buy the original where we do not.
Frequently Asked Questions
How much is Burberry Her in the UAE?
At the time of writing, Burberry Her sells from about AED 500 per 50ml at UAE retailers, and the new Her Eau de Parfum Intense runs AED 525 to 725 per 100ml depending on retailer and version. MOJ's Mrs Berry Intense follows the Intense style from AED 32.
What happened to Burberry Her Intense?
The original Her Intense (2019), a blackberry and cherry flanker, was discontinued and replaced in 2024 by Her Eau de Parfum Intense, a different composition built on wild strawberry, orange blossom and Ambroxan. If you loved the 2019 version, test the new one before buying blind; they are not the same perfume.
What is the best Burberry perfume?
Goddess is the awarded one, Her the modern bestseller of the house, Hero the safest men's pick and Mr. Burberry the value king at UAE discounter prices. For the money, Hero EDT at around AED 255 is one of the quietly best designer deals in the country.
Are MOJ versions the same as the Burberry originals?
No, and we put it plainly: Burberry's materials, bottles and trench-coat theatre are their own. MOJ currently interprets two Burberry styles honestly from AED 32, and where we have no version, this guide said so instead of stretching. That is the deal: try ours first where they exist; enjoy the original where they do not.

