Oud Maracujá by Maison Crivelli: Why the Gulf Found It
Article Summary: Oud Maracujá is a 2023 extrait de parfum from Maison Crivelli, a Paris house founded in 2018 by Thibaud Crivelli, composed by Jordi Fernandez of Givaudan: a passion fruit accord, saffron and Turkish rose over an oud accord, Laos benzoin and Spanish cistus, on leather, Indonesian patchouli, vanilla and Akigalawood. The brand calls it the first fruity oud, sells it at 32 percent concentration in 50 and 100 ml, and had no size available on its own site on October 27, 2026. Fragrantica readers voted it best niche fragrance of 2024, the Middle East is the house's third largest market, and in the UAE it sells through Bloomingdale's and Paris Gallery with no boutique of its own. MOJ's reading, Oud Marakuja, is AED 43, 59 and 113, every size available on October 27, 2026.
- People in the UAE search for it as "marakuja", "oud maracuja" and "ud mara kuja", and our product page has been shown for those spellings more than 4,200 times since May, which is why this page exists.
- Maison Crivelli: 822 points of sale in 67 countries and 130 staff by September 2026, still owned by its founder, first boutique opened in Paris that month; its biggest seller is Hibiscus Mahajad, not Oud Maracuja.
- Jordi Fernandez also wrote the house's Oud Stallion (2023) and Cuir InfraRouge; Crivelli picked him for his oud and leather work.
- No boutique in Dubai or Oman; Bahrain Duty Free opened the Gulf's first airport counter in July 2025 with Oud Maracuja on the front table.
- Brand site price 215 euros for 50 ml and 370 for 100 ml, none available; UAE retailers listed the 50 ml at about AED 1,080 when we checked in August.
What Oud Maracujá is
Oud Maracujá is an extrait de parfum, launched in 2023, in Maison Crivelli's plain cylindrical bottle with a wooden cap. The brand lists the materials rather than a pyramid: a passion fruit accord, saffron, rose absolute from Turkey, an oud accord, benzoin from Laos, cistus absolute from Spain, a leather accord, patchouli oil from Indonesia, vanilla and Akigalawood, several of them at Givaudan's Orpur grade. Retailers arrange that as passion fruit, saffron and rose on top, oud, patchouli and benzoin in the heart, leather, amber, vanilla, labdanum and Akigalawood at the base. The brand's own line is that the richness of the oud is contrasted by exotic and luminous passion fruit, and it sells the bottle as the first fruity oud, which is the brand's claim; what is not in dispute is that nobody had put a tart tropical fruit on top of a dark oud and leather base in a mainstream niche bottle before, and that the idea has since been copied across the Gulf.
Concentration is 32 percent, the brand's figure, which is why a 50 ml lasts and why the house sells no 30 ml: the sizes are 5 ml, 50 ml and 100 ml. Maracuja is the Portuguese word for passion fruit, from Brazil, and the accent in the name is the house's.
Who makes it: a Paris house seven years old
Maison Crivelli was founded in 2018 by Thibaud Crivelli, a Parisian from a family of scientists and cosmetics people who moved to China in 2006 and spent about ten years in Asia selling perfume and cosmetics for other brands before starting his own. The house's idea is contrast: each fragrance takes one raw material and puts it somewhere unexpected, and Crivelli briefs his perfumers with pictures, sounds and colours rather than a list of notes. He does not compose; the formulas are by outside perfumers, Nathalie Feisthauer for Absinthe Boreale, Quentin Bisch for Hibiscus Mahajad and Tubereuse Astrale, Bertrand Duchaufour for Citrus Batikanga, and Jordi Fernandez of Givaudan for Oud Maracuja, Oud Stallion and Cuir InfraRouge, chosen, Crivelli has said, for his oud and leather work.
By September 2026 the house was in 822 points of sale in 67 countries with 130 staff, still owned by its founder with no outside investor and reporting growth of 125 percent in 2025, and it opened its first standalone boutique on rue Saint-Honore in Paris on September 19, 2026. Those are the company's own figures given to the trade press; no independent revenue number exists. Its biggest market is the United Kingdom, then continental Europe, then the Middle East. Its biggest seller is Hibiscus Mahajad, about forty percent of sales by the company's account; Oud Maracuja is the second name it leads with.
Why the Gulf found it
Three reasons, in order of evidence. First, the formula fits the region: oud and saffron are the Gulf's home materials, and a fruit on top is the one thing the traditional mukhallat does not do, so it reads as familiar and new at once, and the 32 percent concentration suits a market that judges a perfume by how long it stays on a kandura. Second, the vote: Fragrantica's readers chose Oud Maracuja as the best niche fragrance of 2024, which the brand prints on its product page and which is the only award the bottle has; there is no Fragrance Foundation or trade prize. Third, the retail push into the Gulf: Blue Salon in Doha took the house in 2022, Bahrain Duty Free opened an airport counter in July 2025 with Safran Secret, Oud Maracuja and Hibiscus Mahajad on the table, and the Middle East became the house's third market. What we could not find is a press story of a sell-out, a viral video or a waiting list; the sell-out that exists is quieter, every size unavailable on the brand's own European site on October 27, 2026.
The evidence on this site is the clearest of all. Since May, searchers in the UAE and Oman have typed "marakuja", "oud maracuja", "ud mara kuja" and "oud marakuja" and been shown our product page more than 4,200 times, nearly as often as they have been shown our Imagination page, and the people typing "ud mara kuja" clicked it at the highest rate of any query we have. They are spelling a Portuguese word by ear, which tells you the bottle travels by word of mouth and not by its label.
The Crivelli range
The house runs two lines. The eaux de parfum, which it calls olfactive experiences, began in 2018 with Bois Datchai, Rose Saltifolia, Santal Volcanique and Fleur Diamantine, and grew with Absinthe Boreale and Citrus Batikanga in 2019, Iris Malikhan and Papyrus Moleculaire in 2020, Lys Solaberg and Osmanthe Kodoshan in 2021 and Neroli Nasimba in 2023. The extraits, the olfactive shocks, are the ones the Gulf buys: Hibiscus Mahajad in 2021, Ambre Chromatique, Safran Secret and the limited Patchouli Magnetik in 2022, Oud Maracuja and Oud Stallion in 2023, Tubereuse Astrale and Oud Cadenza in 2024, Cuir InfraRouge in general release in 2025 and Musc Nurasana and Tobacco Carnaval in 2026. There is no Oud Maracuja flanker; the name appears on a candle and a gift set and nothing else. We also found no "Neroli Nomade" or "Fleur Tonka Nocturne", names that circulate online and do not exist in the catalogue.
What it costs in the UAE
Maison Crivelli has no store in the UAE or Oman and no UAE web shop; its European site lists Oud Maracuja at 215 euros for 50 ml and 370 for 100 ml, about AED 920 and 1,590 at October rates, and had no size available on October 27, 2026. In the UAE the bottle sells at Bloomingdale's Dubai and Paris Gallery; Bloomingdale's page did not show a price when we read it, Faces listed only Oud Stallion, and Ounass could not be read. When we priced it for our oud guide in August, UAE retailers had the 50 ml at about AED 1,080, and we have no newer figure. Harrods in London lists the 50 ml at 220 pounds. If you want the original, the department stores are the only honest route; a marketplace listing at half the price is not the 32 percent extrait.
The MOJ reading
Our Oud Marakuja follows the brand's materials in the same order: passion fruit, fruity notes, saffron and rose on top, agarwood, benzoin and patchouli leaf in the heart, leather, Akigalawood, amber, vanilla and labdanum at the base. It is our own composition inspired by the original, an eau de parfum in 30, 50 and 100 ml at AED 43, 59 and 113, every size available on October 27, 2026, and it sits in our unisex collection and among the amber perfumes. Autumn and winter evenings, Eid and weddings, two sprays; in the humid months one. It is the most searched oud on this site, and our saffron guide and leather guide have the neighbours on either side of it.
- Top: passion fruit, fruity notes, saffron, rose
- Heart: agarwood (oud), benzoin, patchouli leaf
- Base: leather, akigalawood, amber, vanilla, labdanum
Should you buy the original or the reading
If you want the extrait, the 32 percent, the wooden cap and the name, buy it from Bloomingdale's or Paris Gallery and expect to pay around a thousand dirhams for 50 ml, or wait for the brand's site to have it again. If you want to find out whether passion fruit over oud is your smell before spending that, the MOJ 30 ml at AED 43 answers the question for the price of a lunch, and our guide to inspired perfumes explains what a reading is and is not. If you already own the original and want its neighbours, Hibiscus Mahajad is the house's own answer and our niche guide has the rest. Stock changes, so the product page is the final word.
Frequently Asked Questions
Tart passion fruit over dark oud. The brand lists a passion fruit accord, saffron and Turkish rose absolute over an oud accord, Laos benzoin and Spanish cistus, finishing on a leather accord, Indonesian patchouli, vanilla and Akigalawood. On skin it opens sharp and fruity, turns to saffron and rose within minutes, and settles into a warm oud, leather and vanilla base. It is a 32 percent extrait de parfum, the brand's figure, launched in 2023 and composed by Jordi Fernandez of Givaudan.
Maison Crivelli, a Paris house founded in 2018 by Thibaud Crivelli, who spent about ten years in Asia selling perfume for other brands before starting his own. The house commissions outside perfumers; Oud Maracuja is by Jordi Fernandez of Givaudan, who also wrote its Oud Stallion and Cuir InfraRouge. It launched in 2023 in 5, 50 and 100 ml, and the house, which had 822 points of sale in 67 countries by September 2026, opened its first boutique in Paris that month.
Maison Crivelli has no store or web shop in the UAE; its European site lists 215 euros for 50 ml and 370 euros for 100 ml, roughly AED 920 and 1,590, and had no size available on October 27, 2026. In the UAE it sells at Bloomingdale's Dubai and Paris Gallery; when we priced it in August 2026 the 50 ml was about AED 1,080 at UAE retailers, and no newer price could be read. MOJ's reading, Oud Marakuja, is AED 43 for 30 ml, 59 for 50 ml and 113 for 100 ml.
Because it puts a fruit on top of the Gulf's two home materials, oud and saffron, at a concentration that lasts on a kandura, and because Fragrantica's readers voted it best niche fragrance of 2024. The house says the Middle East is its third largest market after the UK and continental Europe, Bahrain Duty Free opened a counter with it in July 2025, and on this site people searching marakuja, oud maracuja and ud mara kuja have been shown our product page more than 4,200 times since May. There is no press story of a viral video or a sell-out; the brand's own site simply had none left in October 2026.
No. Oud Marakuja is MOJ's own eau de parfum inspired by the original, following the same materials in the same order, passion fruit, saffron and rose over oud, benzoin and patchouli on leather, Akigalawood, amber, vanilla and labdanum, at AED 43, 59 and 113 for 30, 50 and 100 ml, every size available on October 27, 2026. The original is a 32 percent extrait at around a thousand dirhams for 50 ml. The reading is the way to find out whether passion fruit over oud is your smell before you buy the bottle with the wooden cap.
